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AVID |

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BROOKS
We believe, and are convinced that all riders will agree, that a comfortable saddle is one of the greatest, if not the greatest asset to real pleasure cycling. The wise man who is taking up cycling in any form, or changing his style of riding, due either to age or inclination, will exercise great care in the selection of his saddle. |

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CERVELO
Cervélo Cycles saw the light of day in 1995 when 2 engineers, Phil White and Gérard Vroomen, decided to take the work they had been doing on developing faster Time Trial bikes to market. Already involved in bicycle and Human Powered Vehicle design since 1986, the turning point came when a top-ranked Italian pro cyclist approached Gérard to design the fastest possible Time Trial bike for him. He had come to the realization that his bike sponsor was capable of building traditional bikes using off the shelf tubesets from Columbus or Easton, but did not have the interest or expertise to develop leading edge designs with the focus on time trialing and aerodynamics. He also realized that he could not look at the novel designs put before him and know if they were improvements, or just "different".
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CLARKS |

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CLARKS CABLES |

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COTIC |

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COVE
Super tough bikes for riders that like to go bigger, further and faster. Raced on the UK downhill and XC circuit, born and thrashed on Canada's North Shore. Silverfish UK imports the full Cove Bikes line-up, including the legendary Stiffee FR and the Hummer XC |
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CRANK BROS |

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CYCLO TOOLS
Cyclo® tools are top quality cycle consumer and workshop tools. Cyclo® were incorporated in England in the early part of last century and joined the Weldtite group in 1999. |

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DEITY |

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DMR
DMR was kicked into life in the winter of 1995; the idea was to make UK designed bike parts that worked for the way we liked to ride.
The most interesting thing about being in this industry is seeing the evolution of riding and the relationship of product development. Riders take their bikes to the limit and beyond pushing for improvements allowing them to go further, faster, higher or whatever. Occasionally a new product appears that can lead riders off in totally new directions and the cycle continues of innovation leading progression or vice versa. We are fully involved in this loop to bring product innovation on and push things forward.
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DT SWISS |

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EASTON |

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FI'ZI:K
Born in 1996 as a brand made for high performance fi'zi:k was designed in the USA, and handmade in Italy by the world's largest saddle manufacturer, Selle Royal.
Fi'zi:k is the phonetic spelling of the word physique, referring to the form or state of the human body. Often associated with general fitness and athletics, the word is also used in many contexts to illustrate physical strength and superb health. - ie. a powerful physique, a healthy physique.
In its phonetic form, fi'zi:k inspires other associations. Visually, the symbol conveys a sense of something scientific, technological or mathematical; and audibly, something fresh, effervescent, energetic and lively.
Since the beginning, fi'zi:k's mission has been simple: to improve the ride experience for all cyclists. |

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FIBRAX |

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GIANT
GIANT is the definitive bike company! they're the biggest and best because they have one of the most comprehensive ranges of bikes out there.if your riding a giant it has to be good quality!! |

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GILLES BERTHOUD
Gilles Berthoud is a legend - those of you who are touring cyclists are bound to know of him. For thirty one years he has been refining his vision of the classic French touring bicycle and making a wonderful hand crafted luggage range. Now, to much acclaim he is branching out into new areas and Amba is very proud to be representing him in the UK |
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HAND-BUILT WHEELS
Have a pair of wheels hand-built by our Cytech trained wheelbuilders.a hand-built wheel rides better,lasts longer and finishes a custom specced bike like no other upgrade |

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HOPE |

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KF |

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KUOTA
Kuota Composite Technology three words that are the foundation of Kuota. The material composites created by Kuota start life when select weaves of carbon fiber, each chosen for specific functional properties, are impregnated with advanced aerospace grade epoxy polymers.
The weaves are chosen for individual character, taking into consideration their physical structure, density, strength and weight.
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LOOK
The best pedals and carbon bottle cages from france |

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MAXXIS
For road, mountain biking, cyclocross and BMX, Maxxis offers an outstanding array of bicycle tires. Professional racers and weekend warriors alike count on Maxxis to deliver high-quality performance with cutting-edge technology.
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MICHELIN |

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ORANGE
Want hand-built british bike with some of the best race pedigree out there? then look no further than orange.we're one of the largest dealers in scotland and as such have a great demo fleet coupled with the popular bikes such as fives and P7s in stock in a range of sizes.come give a us a try! |

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PANARACER |

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POWERPLAY
great value hardware products! |

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ROCK SHOX |

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SABBATH BIKES
With framesets starting at £799.99 and full bikes ranging up to £4000, SABBATH Bicycles has something to offer the enthusiast looking for a no nonsense titanium machine.
If your the sort of rider who chooses their next machine by going to the shop, picking a bike up and muttering something about its weight before rocking it backwards and forwards a bit with the brakes on, were sorry but youve come to the wrong place.
At SABBATH were riders. We start with the rider. We ask what they want to do on their bike, how often and where.
Our testing grounds are some of the hardest races in the UK, sponsoring a team with some of the best riders in the country. Hitting the cobbles of Michaelgate in the Lincoln Grand Prix at mach 2 is a better test of a bikes quality than rocking it back and forth in the showroom. And even on a £4000 bike, your day can be ruined because a bottle cage snapped after an hour.
Demo bikes available on request!!!!
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SCHWALBE
fantastic tyres and innertubes from germany |

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SDG - SPEED DEFIES GRAVITY SADDLES
the coolest xc,freeride and downhill saddles |

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SPORTOURER SADDLES |

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SRAM
gears,brakes,chains,cassettes true shimano beaters!! |

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SUNLINE |

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TRUVATIV |

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USE
Ultimate Sports Engineering, a British manufacturer specialising in designing and manufacturing CNC machined light weight components for both the MTB and road markets. |

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WIPPERMAN
For more than 100 years the Wippermann name has stood for products of the very highest quality. Wippermann has been certified in accordance with DIN EN ISO 9001 for the past 15 years. Our core competence areas include qualified advice in all matters relating to driving and conveying technology: This is where we develop and plan, together with our clients, customized solutions perfectly suited to client needs. |

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ZEFAL
ONE OF THE OLDEST PUMP MANUFACTURERS |

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ZIPP
No other company in the world puts as much time, energy, and force of will into optimising the bicycle wheel for maximum speed. Its a constant pursuit. An expectation that every year well push the envelope that much farther. Deliver more speed, more performance, and more wins for our riders.
Which explains why were also the only wheel company to own two aerodynamic rim shape patents, each optimised for a different application, that push well beyond the aerodynamic confines of other companies traditional V-shaped carbon rims. The intentionally radical shaping reattaches the drag-
inducing airflow that breaks and swirls off as the inherently un-aerodynamic round tire plows through the air. The smoothed airflow means less drag, faster times on the course and bigger wins for you.
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Products also available in-store from: |

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AERON FRAMES
ENGINEERED AND DESIGNED BY BELGIUM'S NUMBER ONE BICYCLE BRAND - RIDLEY |

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COMMENCAL
Commencal bikes offer andorran flair at really good value prices.as endorsed by cedric gracia and the athertons! |

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GENESIS
In 2007 Genesis evolved from being an award-winning series within the renowned Ridgeback range, to become a stand alone line-up of high performance road and mountain bikes with a distinctively British flavour.
The diverse riding backgrounds of the Genesis design team, along with favourable test reports and rider feedback have had a strong influence on the brand's development and expansion in 2008, allowing us to create more of the type of bikes we ride ourselves.
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INTENSE |

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LEZYNE
Two words. Engineered Design.
Need we say more?
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MAGURA |
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MANITOU |

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PINARELLO
GIOVANNI Pinarello , the eight of twelve brothers, was born in Catena di Villorba in 1922. He was born at a time when life could be rather difficult, which was not uncommon, for many families ot the humble, and peasant backgrounds, in the rural farming areas of Veneto. The struggles of a simple farming life, as well as surviving the hardships of both World Wars, greatly effected an influenced the life of Giovanni Pinarello and his family. His impoverished and simple upbringing was not able to extinguish a passion Giovanni discovered he hard for the "Two Wheels".
With his determination and his love for the bicycle, Giovanni was able to make his dream come true. He made it possible to borrow whatever he needed to become part of the world of cycling. So at the age of seventeen, he began competing in the junior's category. Giovanni's dream soon became a reality and his passion began to bring him many victories. In 1947, after winning over sixty titles as an amateur, he became a member of the professional world of cycling. He was part of the professional cycling world until 1953, with five wins to his mention. With the end of this cycling career, the birth and realization of yet another of Giovanni's passions arose, the PINARELLO (the bicycle).
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SHIMANO SERVICE CENTRE
Your bicycle isn't so far removed from the bicycles the professionals use. Whether you are racing with Lance Armstrong, or just out for a leisurely Sunday ride, reliability matters.
The bike you ride is a complex machine with hundreds of moving parts, it needs qualified, professional maintenance to keep it working. Shimano Service Centres are a network of shops with trained staff who will be able to service your bicycle to a professional standard.
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